Peec vs Otterly vs Profound: which measurement tool fits a small business
Published prices, prompt allowances and engine coverage for Peec, Otterly and Profound, read from each vendor's pricing page on 2026-08-06. Every figure sourced.
Every price and engine list below was read from the named vendor's own public pricing page on 2026-08-06: tryprofound.com/pricing, otterly.ai/pricing and peec.ai/pricing, plus tryprofound.com/aeo-report and the two geo.otterly.ai free-tool pages on the same date. Older readings are flagged inline where used: Otterly's per-tier prompt allowances, read 2026-06-26, and the product descriptions for Peec, Profound and Otterly's audit and API, read 2026-06-07. Two of the three pages carry billing toggles that change the displayed number, and one renders in different currencies depending on where it is loaded, so each figure states its billing term and currency. Feature sets and prices in this category change often. Re-check before you buy.
On monthly billing checked 2026-08-06, Otterly starts at 29 dollars a month for 15 prompts and four included engines, Peec at 95 dollars for 50 prompts with a choice of three models from a list of six, and Profound at 99 dollars for 50 prompts on ChatGPT only. The deciding variable for most small businesses is not the headline price, it is which engines are included at the tier you can afford, because all three package engine coverage differently.
Three tools come up constantly when a small business starts shopping for AI visibility monitoring: Peec, Otterly and Profound. Most comparisons of them rank the three and declare a winner, which is not a thing you can do honestly from public information. What you can do is put the published facts side by side accurately, which turns out to be harder than it sounds, because all three pricing pages will hand you a different number depending on how you load them.
So this page does that and stops there. Every figure below carries its source and the date we read it.
Read the billing toggles before you compare anything
Three traps, all of which we walked into while checking these pages on 2026-08-06.
Profound's pricing page has a per-card "Billed yearly" toggle that is off by default, so the number you see first is the monthly-billing price, and the yearly badge advertises two months free. Otterly's page has a Monthly and Annually toggle with annual advertised at 15 percent off. Peec's page has a per-card Monthly and Annual toggle and is geo-sensitive and slow to settle, so it may paint euro prices on the annual term before resolving to US dollars on monthly.
Which means a comparison assembled by opening three tabs quickly will mix billing terms and currencies. Every figure below states both.
Peec
Read from peec.ai/pricing on 2026-08-06.
- Starter, 95 dollars a month on USD monthly billing, 80 on annual. 50 prompts.
- Pro, 245 dollars a month monthly, 205 annual. 150 prompts.
- Advanced, 495 dollars a month monthly, 420 annual. 350 prompts.
- Enterprise, custom.
Every paid tier is published with unlimited users, daily tracking frequency and a choice of three models. The engine list available on the paid tiers is six: ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini. DeepSeek is not on the paid tiers. Enterprise adds Claude Sonnet 4, GPT 5 Search, DeepSeek, Qwen and Mistral through APIs for up to 11 LLM models tracked.
Peec describes itself as AI search analytics for marketing teams, tracking brand performance and benchmarking competitors, per peec.ai read 2026-06-07.
Otterly
Read from otterly.ai/pricing on 2026-08-06.
- Lite, 29 dollars a month on monthly billing, 25 on annual.
- Standard, 189 dollars a month monthly, 160 annual.
- Premium, 489 dollars a month monthly, 422 annual.
Prompt allowances of 15, 100 and 400 respectively were read on 2026-06-26 and not re-verified on this pass, so treat those three numbers as the older reading.
Engine coverage is the same on every tier and is the detail most often reported wrongly: included are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are sold as add-ons. Add-on prices per month, in Lite, Standard and Premium order: Google AI Mode 9, 59 and 149 dollars; Gemini 9, 59 and 149; Claude 29, 109 and 439.
Otterly publishes a content audit with crawlability checks and GEO recommendations, a public API for brand reports, prompts, citations and workspace data, and a free trial. It also publishes two free page-level tools, a GEO Content Check and an AI Crawler Simulation that sends real requests as eight named AI crawler user agents and states plainly that it does not read robots.txt.
Profound
Read from tryprofound.com/pricing on 2026-08-06.
- Starter, 99 dollars a month on monthly billing, 82.50 on yearly. ChatGPT tracking only, 50 prompts, 1,500 responses a month, 1 seat.
- Growth, 399 dollars a month monthly, 332.50 yearly. Three answer engines, named as ChatGPT, Perplexity and Google AI Overviews. 100 prompts, 9,000 responses a month, 3 seats.
- Enterprise, custom. Up to 9 answer engines tracked, with the comparison table naming exactly nine: ChatGPT, Perplexity, Google AI Mode, Google Gemini, Microsoft Copilot, Grok, DeepSeek, Anthropic Claude and Google AI Overviews. SSO and SAML plus SOC2.
Read from the same page on 2026-06-07: Profound runs structured prompts across AI platforms and reports where and how a brand appears, including citations, sentiment, ranking and competitive presence. It also publishes content-generation Agents, Agent Analytics for AI-sourced traffic across domains, and lists WordPress among its integrations, and it describes itself as built for enterprise brands with a global footprint supporting multiple markets and languages. Separately, tryprofound.com/aeo-report read 2026-08-06 publishes a free AEO Report covering ChatGPT, Perplexity and Google AI Overviews.
Side by side
Every cell in this table comes from the three vendor pricing pages named above, read on 2026-08-06, except the Otterly prompt allowances, read 2026-06-26 and marked.
| Peec | Otterly | Profound | |
|---|---|---|---|
| Entry price, monthly billing | 95 dollars a month | 29 dollars a month | 99 dollars a month |
| Entry price, annual billing | 80 dollars a month | 25 dollars a month | 82.50 dollars a month |
| Prompts at entry | 50 | 15 (checked 2026-06-26) | 50 |
| Engines at entry | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini | ChatGPT, Google AI Overviews, Perplexity, MS Copilot | ChatGPT only |
| Paid add-on engines | None published | Claude, Google AI Mode, Gemini | None published |
| Top published tier | Enterprise custom, up to 11 LLM models | Premium 489 a month, 400 prompts (checked 2026-06-26) | Enterprise custom, up to 9 answer engines |
| Seats | Unlimited users on all paid tiers | Not published on the pricing page we read | 1 on Starter, 3 on Growth |
| Tracking frequency | Daily on all paid tiers | Not published on the pricing page we read | Response volume published per tier, 1,500 and 9,000 a month |
| Free entry point | None published on the pricing page | Free trial, plus two free page-level tools | Free AEO Report |
| Applies fixes to your site | No, analytics and benchmarking | No, monitoring, content audit and recommendations | No, reporting, recommendations and content agents |
Blank cells are blank on purpose. Where a vendor does not publish a figure on the page we read, we have not filled it in from a third-party review.
Peec, Otterly and Profound are trademarks of their respective owners. Everything above is quoted from their public pages on the dates given and is our reading, not their claim about each other.
What actually decides it for a small business
Three observations that follow from the table rather than from opinion.
Engine coverage is packaged three different ways, so the entry price is not comparable on its own. Otterly bundles four engines at every tier and charges separately for three more. Peec gives you a choice of three from six at every paid tier. Profound ties engine count to the tier, starting at one. A business that needs Claude coverage prices Otterly Lite at 58 dollars a month rather than 29, and reaches Claude on Profound only at Enterprise. A business that only needs ChatGPT and AI Overviews reads the same three pages and reaches a different answer.
Seats and tracking frequency move the real cost for teams. Peec publishes unlimited users and daily tracking on every paid tier. Profound publishes 1 seat on Starter and 3 on Growth. For a two-person marketing team those two lines can matter more than the 4 dollar gap between 95 and 99.
Prompt allowance is the constraint people hit second. 15, 50 and 50 prompts at the entry tiers is not many once you list your services, your locations and your competitors. Look at the next tier up before you buy the first one, because that is usually where you end up.
Where the fixing sits
None of the three applies changes to your website, by their own published descriptions. That is not a criticism, it is scope: they are measurement products and they say so.
Before Citedon enters this paragraph, the disqualifying facts: Citedon is not a substitute for anything in the table above. Its tracking is a small readiness set, 3 to 60 queries by tier with competitive alerts, and share of voice on its top tier only, not a daily brand-monitoring panel with sentiment reporting. Its apply step is WordPress-only. What it does is the half a monitor leaves on your desk: everything a monitor surfaces lands back on someone to implement. Citedon scans a page across ChatGPT, Perplexity, Gemini and Claude, generates the missing machine-readable layer, and writes it into the page through your existing plugin with per-fix approval and a rollback.
How to read your own shortlist
If you take one habit from this page, take this one. Open each vendor's pricing page yourself, set the billing toggle to the term you will actually pay on, and write down four things: the price, the prompt allowance, the exact engine list at that tier, and the seat count. Then check whether the engines you care about are included or sold separately. That is the whole comparison, and it takes about ten minutes.
Do it again in three months. This category changes fast enough that a comparison written in June was wrong by August on at least three counts we had to correct ourselves.
Before you buy any of them
There is a cheap check worth running first, whichever tool you pick. A monitor tells you whether you appeared in an answer. It does not tell you whether the page you were absent from could be read at all, and an unreadable page will keep producing the same disappointing dashboard whichever vendor's dashboard it is.
Run a free scan on any URL and see your readiness score, the specific gaps behind it, and which of the four engines returned your page today. First scan is free, no signup.